Fern & Feather is a boutique plant shop concept built for a younger audience. The brand needed to balance warmth, playfulness, and a sense of artisanal craft.
Logo & Visual Identity
The word-mark features a custom ampersand shaped like a feather, contrasted with fern illustrations that bring organic movement into the design. The color palette (as you’ll see throughout the branding) deep forest green, sage, clay, and mustard, anchors the brand in natural tones while adding vibrancy and personality.
Brand Applications
Stickers and eco-friendly packaging reinforce the shop’s sustainability values.
Playful social media posts, connect with a digitally engaged audience.
In-store gift bag designs highlight the shop’s aesthetic appeal.
The result is a charming, personality-driven identity that speaks directly to plant lovers and lifestyle shoppers.
Fern & Feather positions itself as more than a plant shop, it’s a curated experience.