La Tavola Reale (The Royal Table) Pizza is a concept brand inspired by traditional Roman flavors with a modern, neighborhood-friendly identity. The challenge was to create a brand that felt rooted in ancient royal heritage while appealing to today’s casual dining culture.
Logo & Visual Identity
The logo features a stylized Roman coin paired with bold, timeless typography. The muted Aegean blue and olive green palette evokes both royal aesthetics and fresh ingredients, while accents of tomato red bring warmth and appetite appeal. The balance of classical and contemporary cues makes the identity instantly recognizable and versatile.
Brand Applications
Pizza box and sticker designs reinforce the bold logo.
Flyers and social media templates connect to local event marketing.
A loyalty card concept rewards return customers while deepening community ties.
The final brand system captures the duality of tradition and modern dining
positioning La Tavola Reale Pizza as both authentic and approachable.